Case Study:
Dealin.Green BV
Sustainability with Biotrading

Company name: Dealin.Green BV
Industry: Biotrading Supplies
Business Type: B2B & B2C

Pain points
- Need for a centralized platform:
Before implementing Zoho Creator, Dealin.Green was struggling with the challenge of developing a centralized system that could manage the entire process of tree planting, growth, carbon capture, and carbon credit handling. They lacked an efficient way to monitor all these complex steps.
- Real-time insights:
The farmers working with Dealin’ Green needed a place where they could view their status, information and relevant documents, as well as real-time access to data on their trees’ growth and carbon uptake.This was crucial to help them make informed decisions about their land management and carbon credit trading.
- Integration of different data points:
There was an urgent need for a system that could integrate data such as tree height and width. This data was essential for tracking progress and calculating carbon credits based on the size of the trees.
- Platform accessibility:
Given the diverse backgrounds of the farmers involved in the project, it was important that the platform was accessible via both web and mobile apps. This would ensure that all users, regardless of their location or technical knowledge, had access to the information they needed.
Challenge
- Complexity of data processing:
One of the biggest challenges was ensuring that the data collected in the field, such as the height and width of the trees, was accurately synchronised and processed in the system. This data was crucial for calculating the average carbon uptake, a key factor in generating carbon credits for the farmers.
- Ensuring smooth system performance:
To ensure the platform ran smoothly without any delays or outages, it was essential to optimize the performance of the system. This included not only the back-end data processing, but also the user experience on both the web and mobile interfaces.
- Major development effort:
The development of the platform required a significant effort, with the Apora team working closely with the Dealin.Green team.This collaboration was done in Agile sprints, meaning that each phase of the development was evaluated and adjusted based on feedback and insights.
- Solution-focused approach:
Apora took a proactive approach by working closely with Dealin.Green to address the challenges. The team focused on achieving seamless data synchronization and continuously improving system performance to ensure a smooth experience for end users.


Solution
- Improved workflow and efficiency:
- Centralized system for farmers and Dealin.Green advisors:
Farmers now have access to an easy-to-use platform where they can monitor their fields, track the growth of their trees, calculate CO2 absorption, and easily access project details, management information and relevant documents. In addition, the timber can also be sold on the platform. The backend ensures smooth data processing and reliable access to all information.This has streamlined their workflow and enabled them to make better decisions about their land and carbon capture, which will be essential for carbon credit trading in the future.
The advisors who work with the farmers in the field also have access to the platform. This ensures that there is always up-to-date insight and that all communication is centralized.
- Flexibility and accessibility for users:
The web-based application and mobile app give users the flexibility to access the platform from anywhere and at any time. The upcoming iOS version will further increase this accessibility, allowing even more users to benefit from the system.
- Continuous collaboration and improvements:
The partnership between Dealin’ Green and Apora continues to evolve, with continuous updates and improvements to the platform. In addition, a carbon credit trading platform is in the works, which will contribute to the long-term success of the project.
- Strengthened relations with farmers:
The success of the platform has not only led to more efficient operations, but has also strengthened Dealin.Green’s relationship with farmers. With greater accessibility to information and the ability to effectively monitor their fields, farmers feel more engaged and supported in their partnership with Dealin.Green.
The choice for Zoho was partly influenced by a convincing presentation by Apora. This presentation showed how a tailor-made solution, based on Zoho's powerful tools, could be perfectly tailored to the specific needs of Dealin.Green and their farmers.