Case Study
NMT (Training & Education)
NMT are experts in strategic communication and profiling. They help ambitious professionals, who regularly present, to take the next step. They do this by means of individual coaching or by tailor-made group trainings.
Company Name: NMT
Industry: Training & Education
Business type: B2C & B2B
Pain points
NMT has grown into a professional organization over the years, but no longer had the right tools to support this enormous growth in a proper way. It experiences challenges with:
The current spreadsheet solution for putting together training groups and planning all preparatory activities was no longer sufficient for the necessary communication with individuals and companies to appear professional.
Loss of overview of participants during the different training sessions and too little automation for tasks that have to be repeated over and over again.
No link to the website. Everything comes in by email and many manual actions have to be repeated per participant to keep everything on track.
Sales opportunities have not been clearly mapped out, which means that employees do not know exactly what the potential sales are and what training turnover NMT can expect.
The many parties to collaborate with and coordinate for the various back-office applications, website and business activities, which means that costs can rise considerably.
Challenge
With this growth and pain points in the business, NMT has the following challenges to work on:
- The choice of one software system that can be used flexibly and that can move current business forward.
- The right automation of the processes and manual actions that take a lot of work off your hands.
- The " Nederland leert door" subsidy scheme from the central government in which many participants are expected, which will lead to even more administrative burden on the internal organization in connection with the audit trail to be recorded at fixed milestones.
- Controlling the 'Total Cost of Ownership' (TCO) by not having to work with different suppliers.
Solution
Apora has created a system with Zoho One with the standard CRM application. Within the standard, a setup has been created to
To be able to plan training and monitor its status
To be able to view participants per training
To be able to send automated invitations, reminders and evaluations at the right time
Facilitate training modules and capture feedback with Zoho Survey. And all that with 1 push of abutton.
The sales pipeline has also been made fully transparent, providing clear insight into the sales status and expected turnover at all times.
In addition, Apora has also been able to replace many other applications using the apps in Zoho ONE, such as email marketing, website pop-up tools and created integrations with online learning platforms through the use of Zoho Campaigns, Zoho Survey and Zoho Creator.
